The emerging flourishment of non-profit organizations originated in order to contribute to social causes such as gender equality or racism, among others, is now being strongly supported by wider, more massive publics. It is certainly not necessary to become a marketing expert to realize what percentage of this efficiency should be attributed to social media platforms, which help projects of any kind to be easily spread, while attracting higher human flow volumes into these unlucrative organizations. But, what about money raising? For sure, these institutions do need certain amounts of money in order to schedule long-lasting and cost-affordable plans. Well, it seems that crowdfunding is the answer in almost every case.
So, what's exactly crowdfunding?
Crowdfunding is a simple yet effective way of raising small amounts of capital from multiple different individuals. This is what makes it effective for large organizations or collective charities who can't just reduce their possibilities to raising money just from traditional investors, such as venture capitalists, and instead need to appeal to wider publics with less capital power. Logically, crowdfunding is just as amazingly convenient to entrepreneurs and startups as well.
In addition, crowdfunding platforms provide, on top of the most common benefits that typical crowdfunding hands in, the possibility of digital money accumulation, through online procedures. As a consequence of these platforms’ utilization, interested investors are benefited with a much more diversified pool of potential investment options, while it also offers a unique possibility to entrepreneurs or organizations who couldn’t raise high figures any other way; crowdfunding is, basically, a great way of amplifying the audience and receiving the proper needed founding.
Restrictions regarding crowdfunding might vary depending on the different jurisdictions’ legal frames. However, the most common ones revolve around who is authorized to fund a business, and how much money can individuals contribute to the cause. This is considered to be a caution brake to keep investors out of the risk zone, where they might put too much at stake.
However, not everything is as easy as it might appear. Unfortunately, there are some mixed opinions regarding resorting to crowdfunding as an alternative way of reaching your startup’s money goals. Within some industries, this resource could potentially risk the company's image, as it is believed to, somehow, reduce its seriousness and professionalism. Moreover, some crowdfunding platforms impose the strict requirement of reaching the original stated funding goal or, otherwise, the money raised is immediately returned to the investors involved.
But as per usual, it is quality over quantity that truly matters: when it comes to crowdfunding platforms, although it is actually true that there might be a wide spectrum of options awaiting to enlist your project, there are just a few of them which can really make the difference. Specific expert platforms such as InvestHub, which are known for their vast expansion and knowledge within the financial industry, can not only help your company raise its needed funds, but it can also add professional value to the entrepreneurship itself. With InvestHub as a subsidiary company of the Konzortia Capital great’s financial ecosystem, crowdfunding becomes a much more cautelous, experience-based task.
Whether it is used for global social progress or for a newborn entrepreneurship, crowdfunding can definitely become an art if well done. The key to developing a masterpiece is choosing wisely: Platforms like InvestHub, which really mark a difference within their services, can become tremendously beneficial for your startup’s capital growth and eventually get you to where you were once aiming to arrive.
Give it a try, and let your success speak for you.